Print Ad Annotation

The celebrity used in this Ad is Enrigue Iglesias. As he is quite a famous singer, this an advantage for the sellers as customers may want the product because of the celebrity.

Denotation:                          
-Enrique Iglesias             
-Black and white
-Woman behind Enrique
 is hiding her face
-Image of perfume bottle in corner of image and it is the only thing in the picture that is coloured.
-Copy of perfume name, smaller and underneath says 'pour homme' which means 'for him/men' in french and uner that even smaller says 'Enrique Iglesias'.
Connotation:
-The idea of Enrique Iglesias as the chosen celebrity is a benefit for the company seller.
- The image is black and white to make the perfume bottle at the bottom corner of the image stand out as it is brightly coloured (gold).
-The woman at the back is hiding her face to put the spot light on Enrique. Or she isnt famous or well known so she was told to look down.

The target audience of this advert varies. The perfume it self is aimed at men, but it could also be aimed at the person buying the perfume for the man. For example a woman would be attracted to the celebrity and wants to buy the perfume.