This 30 second advert has appeared on Television a few times on different channels. The animation of dancing mobiles shows that the subject is about recycled old mobile phones. The song that is used would grab viewers’ attention even if it’s not what they’re looking for.
The target audience for this advert would be adults. But the Ad is animated with also attracts children. This could be because the child would then tell the adult about what they’ve seen, and it could be what the adult was looking for.
The Mazuma Mobile Advert aimed to increase the audience’s understanding of how old mobile phones could still be useful instead of just lying around the house hidden somewhere.
Mazuma Mobile Maz and the Mazumites TV Advert has a very catchy at the same time informative jingle. The lyrics are actually the general picture of what Mazuma is about and how to turn phones to cash.
The connotations that people could get from the advert are
Mobiles (animated)
· White background
· Dancing
· Subtitles
· Coins/Money
· Laptop
· Website (at the top of the screen throughout Ad)
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