Casino Royale trailer..

Men

• ·      Action
• ·      Guns/Weapons
• ·      Cars/Vehicles
• ·      Violence
• ·      Crime
• ·      Money
• ·      Stunts
• ·      Actress

Women

• ·      Love/Romance
• ·      Tension
• ·      Crime
• ·      Actor
• ·      Stunts

Teens

• ·      Violence
• ·      Guns/Weapons
• ·      Music/Sound effects
• ·      Stunts
• ·      Actor/Actress

Adults

• ·      Action
• ·      Stunts
• ·      Actors/Actresses
• ·      Cars/Vehicles

British viewers

• ·      British classic
• ·      Accents
• ·      Cars

American viewers

• ·      Casino
• ·      Cars
•     Set in America
• ·      American actors

The makers intentionally tried to involve the top two groups and alienate the bottom two groups because in order to choose a target audience for the movie hey need to see who the film is more suitable for e.g. Male Adults and teens and who its not suitable for e.g. Female teens.

More money was made in USA for the Bond movie than in UK, this could be because as it is a British film the makers have altered it slightly to fit the American audience more (American actors, filmed in America…)

There would be less females who would pay to watch the Bond franchise because the series have been accused of sexism towards women, this may also affect the amount of the male audience.

Pirates of the Caribbean

1.     Weapons (swords)

2.     Specific actor/actress (Johnny Depp/Orlando Bloom)

3.     Name of the movie

The Fugitive

1.     Facial Expression

2.     Name of the Movie (meaning)

3.     Background (moving vehicle)

Gladiator

1.     Costume/weapon

2.     Background of poster

3.     Slogan

Avatar

1.     Fictional Character

2.     Fictional background

3.     Director

The poster that fits the ‘Action-Adventure’ most is Pirates of the Caribbean because the word ‘Pirates’ shows that there is going to be action involved.

The hardest poster to define as ‘Action-Adventure’ is avatar because the poster shows a more drama based and fantasy story line.

The have more in common because most of the posters have weapons in the image showing action and the backgrounds show a dark and mysterious scenery.

Action adventure should have suitable actors playing the roles for example Adam Sandler in opinion of the audience shouldn’t play the role of a main character in a horror movie as he is well known for his comedy movies. The storyline should be following the action-adventure genre.

Action-adventure films are popular because…

·      Suitable for most audiences

·      Has many hybrids

·      Good actors (most of the time)

·      High concept

·      Good stunts

·      Good effects

Action and adventure films are criticized because…

·      Mediocre storyline

·      Cheesy dialogues

·      Low quality scripts

·      Sexisms

New action adventure movie pitch

Title:  It aint no ordinary job

Age certificate: 12a
Genre:Action-Adventure
Sub-Genre/Hybrid: Comedy 

Plot: A man who works in the army and his wife who works a accountant. The woman gets bored of her average job and wants to join the army, but her husband disagrees but she joins anyway;  but not as woman as male trainee without him knowing but finds out that she is working in the same sector as her husband. 

Non stereo-typical character: The husband who works in the army isn't a good looking (?) 
Movie is based in... America
Main Actors + Actresses: Jake Gyllenhaal as husband + Keira Knightley as Wife.