Monday, 17 January 2011

Advert that DOESNT work..

Even though this advert isnt for my age group, i still think it doesnt work.
It may have a good story board for an advert but its not very talked about; 
it may be because of the product or the advertisment isnt enough.
If someone was flicking through the channels and they say a glimpse of this advert,they would think its another but cheesy version of Eastenders or Coronation Street and they would even get to the end of the advert.
It looks more like a movie than a advert; it doesnt say what it does or any information.
Its not a very popular advert therefore it doesnt work.

Sunday, 9 January 2011

Adverts on TV

Programme: Got To Dance Sky 1

Sponsor of show : Xbox 360 dance central game
During (including all breaks)
-Sky atlantic HD channel
-Ford grand C-Max (car advert)
-Dance mob of t-Mobile Advert
-Head and Shoulders
-Wickes sale
-eHarmony dating site
-British Airways - Barbados offer advert
-Boots > cold and flu products
-First direct > Bank
-Movies showing on Sky movies
-Louis Spences new show on sky
-Homebase sale Otrivine (mediacal) > nasal spray
-Lloyds TSB (X2)
-Sheilas Wheels
-Workout CD > the workout mix
-Expedia.co.uk
-XBox EA active game (David Beckham)
-IKEA
-Which.co.uk
-Everest.tv
-Toy Story 1,2,3 > Sky 3D
-Eureka
-Bath store
-More Than
-Disneyland Paris
-Lotto
-Buttercup cough syrup
-Confused.com
-20 years of Sky sports
After (before next programme started)
-Sky movies
-Disneyland Paris
-Sky Atlantic HD channel

As the target audience for got to dance are anyone in the family, the adverts were varied, baring in mind that any age is watching. For example,from the adverts that were on during the shiw,the disneyland Paris offer advert was to attract kids from 3 to 12 years. The XBox 360 Dance Central Game Advert which in a way is similar to the programme, is the sponsor of the show, mostly attracts anyone from 10 years old and upward, as it is a physical game. MOST of the other adverts were aimed at 18 and up,Adults. Adverts like banking ,furniture stores, insurance, dating site and the lottory are obviously aimed at adults.






Programme: T4 Being... N-Dubz at christmas Channel 4

Sponsor of show :Toyota car advert
Before
-Tesco Sales > Black Ops Game
-Very.co.uk
-Toyota car advert
During
-No.5 Chanle perfume ad
-Ultimate R&B CD advert
-JLS Outta this world album > HMV
-D&G
-Burlesque Movie Trailer
-Wii > Michael Jackson Game > HMV
-ASDA
-Jonathan Ross Show > Channel 4
-British Gas
-Games at ADSA
-Narnia Movie Trailer
-Sky 3D Channel
-Oral toothbrush
-Homebase sale
-Nescafe Gold blend coffee
-Colmans > food
-Peep show night > Channel 4
After
-0800REVERSE
-DKNY
-Iceland
-Knight and Day DVD
-Wii Just Dance 2 Games

The Target audience for the programme would be teenagers as the show is about N-Dubz. So the adverts that were chosen to be shown didnt have anything to do with insurance or banking etc..
The adverts were based around Music,CD's, DVD's, games...Two movie trailers and shows from channel 4 to advertise channel 4 more.